Business Articles

Leadership Lessons From Outer Space

• In this article Terry Virts explains what is leadership. A leader must be able to adapt your style in the situation you're in also to acknowledge peoples ideas. He sets an example if his colleagues, that they have experience but they come from different places, he acknowledges that they are "an experienced group of self-starters". Reminds the conference that these aren't newbies, you can't approach the same way with "18-year-olds just out of high school". To be a good leader according to Virts is "The ability to work with other cultures" and "a matter of character and attitude".

What Is Management’s Role in Innovation?

•  Jim Heskett questions if innovation and creativity be managed. That our current management models are stacked against innovation. Companies don't have the courage to start a open collaboration. Also that innovation in management doesnt mean the same kind of innovation we think about. Gupta stated, "Innovation … is directly proportional to the attitude of senior management." saying when senior management is open to innovation in the organization, unwillingly to make a strategy to innovate. And innovation is considered an anomaly in the organization. 
• Joe Violette reminded that innovation is carried out as teams, leadership roles has to be open to see the team's express their view without fear of being judged or ridiculed. 

Secrets to a Successful Social Media Strategy

• Carmen Noble discusses of "Why are people more drawn to social media?" As she analyzes why some websites are successful and others aren't. She start to discuss about the differences of social interaction offline and online, stating that there are some things that the online world gives us than the offline world which is more availability of social interaction than the outside world, Quid pro quo. In the real world there are social norms of conduct which doesn't really tolerate your freedom without being directly judged while online nobody really know who you are and you can say whatever you want. Which also comes in to play the customer and company interaction, what the customer demands the company will give, which satisfy the customer and increase the probability of them returning to buy some more. You tell what you want and I'll give what you want.